Julian Vance
Over a decade in app product marketing. Now leading content at Spanbox.
Julian Vance is the content head at Spanbox. He has spent more than ten years in app product marketing, the kind of work that means living inside a product every day and figuring out how to explain it to real people in plain language.
Everything he publishes here starts with hands-on testing, not a press release. He installs the apps, uses them for weeks, and writes down what actually held up and what fell apart. If a tool is clunky, he says so. If it's genuinely good, he says that too. No hype, no filler.
His focus sits where messaging, email and productivity overlap. That is exactly the mess Spanbox was built to fix, so he spends a lot of time thinking about how people juggle ten apps at once and how to make that calmer.
What Julian writes about
- Messaging and chat apps. How WhatsApp, Slack, Telegram, Discord and the rest really compare when you use them all day.
- Productivity software. The apps and habits that help people get work done without adding more noise.
- Email and unified inboxes. Cutting down the app-switching that eats a working day.
- App product marketing. How software gets built, positioned and explained, from the inside.
Recent articles
- Figma vs Canva: which design tool is best for you?
- Best productivity apps for Mac
- Best project management tools and software for teams
- Best texting apps
- Best internet browsers for PC
- Best Skype alternatives
Follow along
Spanbox is on X, LinkedIn, Reddit and Facebook. Got a tool you think Julian should test? Send it over.