How do I add a link to my Instagram story now? I don't see the old swipe-up option.

The swipe-up is gone, it's the Link sticker now, and the good news is everyone can use it regardless of follower count (it used to need 10k+, not anymore). Take or upload your story, tap the sticker icon at the top (the square smiley), choose 'Link', paste your URL, and you can even change the sticker text to something like 'Shop now'. Place it where you want. Viewers tap it to open the link. One catch: link stickers only work in Stories, you still can't put a clickable link in a normal feed post caption, that's what 'link in bio' is for.

It's the Link sticker, not swipe-up, and the old 10,000-follower requirement was dropped, so any account can add one now. Sticker icon > Link > paste your URL, done.

Remember it only works in Stories. Feed captions still aren't clickable, so for a post you're stuck with 'link in bio' or a tool that gives you a bio landing page with all your links.